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Furniture industry broke the news: imports of luxury furniture and more for the "Made in China"



A bed 250,000 yuan, 40,000 yuan a lamp, a sofa 400,000 yuan ... ... as optimistic about the market potential in Shenzhen in recent years, the international luxury brand head home a variety of beautiful rings, one after another, "your visit to" Shenzhen. However, the furniture industry in Shenzhen yesterday told Chinese Commercial News reporters Cai Fang and Shi Biaoshi, luxurious furniture imports "import" is not false, but in fact most were "Made in China", a luxury furniture brand value is sold.

Not ideal luxury home sales in Shenzhen

Omega Electric is a specialized agency upscale European and American original kitchen appliances company, product prices in the tens of thousands to more than ten million a year. Recently, the high-end home stores located in Futian District, "Star third space" of the stores ushered in a power consumer Wong, entered the shop on the store name to buy the most expensive U.S. brands Viking stove, so Europe and the United States Jia Jian-Jun Ge, General Manager of South China power a little pleasantly surprised. Ever since the "rich man’s favorite American brands," the Viking stove into the store since the sale of less than ideal, the largest single business is just a luxury estate in Shenzhen Yantian customize a model room.

"Viking such as the U.S. big brand, we also hesitant to purchase, generally the guests a set, we and the United States orders." Jian-Jun Ge, said the store the following other European brands 50,000 yuan more popular kitchen appliances, but more than 100,000 yuan becomes a bit more highbrow of the electrical. For the next step to open up the market Viking, Qinhai seemed a bit dazed.

Why so expensive? Where is the value? This is an international luxury brands to enter China’s domestic market is the most frequently asked questions.

"Our brand is equivalent to the fashion industry LV, Chanel and Gucci, the Bentley and Rolls-Royce car high." Shenzhen, Chinese Commercial News reporters Zai Caifang and Guo Chengzhong, often heard at home brands or high-end international stores in charge of household people that analogy.

For high-end home market awareness is not enough, the new Da Vinci Jiaju Managing Director Huang Chih explained as clothing, jewelry, watches, cars and so on Zhu Yu consumer packaged goods, People do not buy, but in life, countries have also seen; Er home is in a very private space, in particular, luxury home, luxury villa can be seen only. In addition, most of the houses now are also unable to meet the demand for home naturally of concern about the high.

Domestic or Yin Zhengyi

The expensive furniture is made in China or imported? This is the home of "foreign biggest names" are often the consumers questioned. "Of course, is imported!" Answer no doubt.

In fact, according to furniture industry, the import of luxury furniture, "import" is not false, but in fact 70% to 80% of the furniture "Made in China", is selling luxury furniture brand value.

Industry experts advise, import levels are also differences in household brand, not blindly worship. Shenzhen Furniture Trade Association, Albert Huang told reporters that two types of cases imported furniture, first originated in China, the domestic processing industry in accordance with the requirements of foreign brands, to produce the first furniture export, re-import back; Second, the original origin in a foreign country, but also points the situation. Albert Wong said that if the country of origin is Italy, France, technology level and high labor costs, higher prices forgiven; but if the origin is Thailand, Malaysia or Eastern Europe, the technology level of no less than the Chinese furniture industry The high price of such furniture would be unreasonable if it is too high, consumers should be carefully screened, high prices may not get this way.

"This yes international brand Xiangdi manufacturing cost, Ye Yue Ming Guo Nei’s current production processes and technology Shuiping furniture can Dadaoguowai large Pinpai requirements, the product quality is no problem. Of course, go out and then come back here, there is certainly some of the spread Hui . "Huang said Albert.

According to an anonymous high-end stores in Shenzhen, a relevant person in charge of processing the raw material production are mostly imported, but the production of furniture can not be sold directly in China, have to first export to Europe and the United States, and through Dealers sell to domestic consumers. "Strictly speaking, the majority of the international brand of furniture are ’Made in China�" The official said, a long history of foreign luxury brands, and some even over 100 years, brand awareness and reputation that is beyond the domestic furniture industry . ,
2010-7-21