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Winter markets upholstered furniture firm environmental health, health is the key to low-carbon



With the recent rise in the leather and foam materials, software, furniture prices rose by 5% to 10%. From Hong Kong and to the hippocampus, such as furniture stores Macalline information display, software, furniture prices increased, did not have a substantial negative impact on its sales. Software, such as sofas and bedding sales of the two software series is still popular, elegant Horus, the red dot and other well-known brand of upholstered furniture sales continued to grow, year on year last year surged 80% to 120%. Industry sources say that in recent years, an increasing share of upholstered furniture, has become a consumer trend, with the advent of autumn and winter, upholstered furniture industry will usher in a new round of strong sales market.

Upholstered furniture firm domestic market

Upholstered furniture is a fast growing, huge potential market, current market sales have accounted for half of the furniture industry. It is understood that furniture, upholstered furniture including fabric and leather furniture. In recent years, upholstered furniture, for their unique environmental, durability, etc., in wood furniture, metal furniture, come to the fore, gradually leading consumption trends, widely favored by the market.

It is understood that the software professional furniture manufacturers to use more combination of export, the 2008 financial crisis, upholstered furniture will gradually shift the focus of the domestic market. After nearly two years of market hard, upholstered furniture has been successfully gain a firm foothold in the domestic market. It is understood that fought in the domestic market enterprise software, furniture, quickly winning the market, while its superior quality products, inseparable; the other hand, the software group of furniture companies in the domestic market, great attention to brand image, store the terminal building; advocate experiential services and marketing, has made great achievements.

Health, health, environmental protection is the key low-carbon

Upholstered furniture in the country's rapid development, attracting a large number of furniture companies fought in the domestic software market, according to Lu Ya ZHENG Zhimin, chairman of Sri Lanka introduced the soft bed, with the increasingly competitive domestic market, the next three to five years, improving product technology content and additional value, expand the difference competition; strengthen brand awareness, build low-carbon green brand, will be winning software furniture industry of the two key markets.

It is understood that upholstered furniture technology content focused on "health, health" and other core idea to start, software, furniture enterprises in a wide range of consumer survey based on, developed a non-sound technology, music, massage techniques, absorption of light treatment, soft colors, fragrance configuration and other unique technologies, such as health series soft bed to sleep helps the body quickly sleep. In addition, the upholstered furniture has also developed a unique anti-bacterial properties with excellent anti-bacterial cloth made bed sheets, Li and cleaning pad direct contact with the body such as bedding, bedding on the inhibition of bacteria in the breeding of people's sleep away from bacteria, to meet the modern needs of the new healthy living.

Industry experts said that with the increase of scientific and technological content, software, furniture will use fewer natural resources to provide a longer usage period for people to create a more safe and comfortable living environment, which is perfectly matched to the whole trend of social development in low-carbon economy can be expected, the strong low-carbon green upholstered furniture in the furniture market in the future will play a more important point, as the absolute protagonist of the market.

Is a hot topic of modern leisure sofa

As people's living standards, consumer demand, the upgrading of any product in the world face a problem of market segmentation. Such as the traditional home industry, is the first suite, upholstered furniture was separated from the suites of furniture, upholstered furniture, he also now separate the soft sofa and software bedding. It is understood that the strong performance of upholstered furniture market in the furniture market to account for more than 50% market share, the leading software sofa - modern leisure sofa denied. It is understood that this modern leisure sofa, sofa software sales have accounted for 70% to 80% of the share, the vast majority Zhuliu sofa brand in a modern leisure sofa series.

According to the red dot Planning Director Zhang Yun Jin Jieshao furniture, leisure sofa, compared to other European classical, Chinese solid wood sofa speaking, is an emerging category, is also a popular trend, the young state with the largest consumer group.

According to reports, the incomparable superiority of the modern leisure sofa in the following aspects: First, in terms of comfort, because the texture is soft, more fit body curves, than solid wood, panel better; In addition, it has the design sense Strong, diverse styles, rich colors, mix and match better with the home, to better fit the modern young man of fashion, personalized, differentiated demand.

For separate from the suite of software furniture furniture industry, official says home hippocampus, and now the domestic software industry has gradually matured furniture, large-scale, high degree of standardization has been recognized by more and more consumers, more The wood furniture, metal furniture, upholstered furniture market more robust, the overall levels are more normal and healthy.

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2010-11-21