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Discussion: China's furniture industry with the plight of third-party logistics trends and



With the improvement of living standards, people in the increasing demand for high-end furniture, furniture manufacturers, furniture stores and specialty stores have sprung up across the country to establish the buyer time has come. In this environment, furniture competition intensified. After advertising, price promotions, after World War II, the furniture industry must find a new point of competition to Win in that service. Currently a large furniture store moon star, red star, actually the home, and so made the difference JSWB refund, Xianxingpeifu pledge. These ways, the furniture industry is no longer much difference. To gain a competitive edge, we must find a new starting point, in the management and service, innovation, to become the industry leader, so the furniture logistics services for its unique way it began to be seriously. We only from terminal sales of furniture, you can see the importance of logistics. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair.

Without proper logistics providers (time, goods, quantity, location) with, not only because of secondary transport and logistics costs extra, it will result in customer complaints and returned to bear the risk. Currently almost all of China's large furniture store to take business matter (logistics and cash flow) separation method, which customers buy furniture, pay a small deposit (typically 200-300 million), payment to the designated locations in the furniture installed by the customers paid in full before final confirmation. Based on these factors, the importance of the logistics can be seen on the furniture industry in general. The furniture industry, logistics activities must not merely a city distribution, but the key topic of the distribution, storage, handling, installation, collection of money, purchasing logistics and other aspects of the collection. One innovative, unconventional, to meet the individual needs of value-added services (such as installation, collection of money, etc.), upon introduction by the majority of furniture dealers welcome. Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa.

Unified logistics can not only reduce capital investment dealers, more importantly, is not good at the dealer's business from their freed to focus on marketing.
On the current Chinese furniture industry, the importance of logistics to business success is high, the ability of logistics enterprises is relatively low, should be outsourced to third-party logistics company mode of operation in order to reduce logistics costs and spread business risk, improve customer service levels to enhance market competitiveness. Furniture stores below to illustrate this example:

1, select the qualified third-party logistics providers

Logistics providers must have the operation and management of the organization, business management and a chapter head of legal personality to make it with the dealer or distribution center (see below) entered into a contract logistics services; after receipt of the goods from the distribution center, which issued its own logistics service documents to prove the contract, its implementation and the goods received and goods began to be responsible; have the goods on the service throughout the loss, damage and delay in transportation charge, it must conduct business with the necessary and sufficient liquidity to repay capacity; logistics service providers must be able to assume the contract logistics and warehousing, transportation, handling, installation and other services related to the responsibilities and logistics services to ensure that the furniture to the consignee specified in the document, the ultimate customers. Must choose a fit with the contract requirements, technical capacity to assume the responsibility for third-party logistics.

2, the establishment of distribution centers

Distribution centers and furniture stores are generally common logistics service providers, of which the staff responsible for the furniture store on the business activities of the logistics service providers to monitor, manage, coordinate and distributors; logistics service providers carry out specific operations and conduct its operation bear the consequences, both sides, together with our distribution centers on behalf of the staff there.

3, an important part of the service work to do

Customers purchase of furniture and furniture stores are basically in the same city, not only for dealers distribution center delivery service, to achieve distribution, more so through the distribution center of each dealer establish an information exchange platform, and loading of vehicles by increasing the rate of decrease Dealer logistics costs; for dealers to provide warehousing services, and through the computer network system for online query inventory information, so that dealers keep abreast of sales, inventory; for dealers to provide the procurement of logistics services, from logistics savings for the dealer to the source costs, and make it truly freed from the logistics.

Handling, installation part of a great impact on the furniture, combined logistics operations officer on behalf of the company's image, so the distribution center should be equipped with high-quality professional porters, the installation work force, and for their pre-service training and post in the ideological and moral education periodic assessment, competition, distribution center workers must strictly observe all the rules and regulations and industry stores the corresponding practices. With good condition, complete procedures for vehicles, the implementation of transportation responsibilities to ensure the quality of transport. In particular to meet the transport requirements with a special device or special equipment.

Dealers to deliver the merchandise to customers without prior distribution center may require suspension of the carriage, return merchandise, or be returned to the loading of goods delivered to another consignee, according to the actual delivery costs incurred by the settlement. Responsibility for the distribution center will send the wrong goods or wrong delivery, goods should be in good condition, free of charge delivered to the dealer designated delivery location, to the designated consignee, and bear the resulting consequences and customer complaints and all loss.

4, loan recovery

The remaining amount of the full recovery of the desire of every dealer is following the purchasing and distribution center logistics activities, logistics, storage, handling, installation, after the last link is the most important part. If the previous work (particularly installation) all been done, then the full recovery of the purchase price should be no problem. But inevitably there are very few customers quality goods and services themselves have no problem with the link in case of malicious default all or part of the purchase price, which is also the quality of personnel on the distribution and handling of the problem put forward higher requirements.

Currently, third-party logistics has been booming in many countries, while China is still in its early stages publicity. Furniture industry with very few third-party logistics, the rich island of furniture in the 21th Shenzhen International Furniture Exhibition formally signed during the third-party logistics, caused widespread concern in the industry. As to how effective the operation, in future we will be closely watched. According to the rich island gross small stars, chief marketing consultant description: "1, the introduction of third-party logistics is conducive to promoting the rich island furniture rationalization of transport activity, efficiency, and then to become rich island to improve the operational efficiency of the supply system (business enterprise suppliers ��Dealers �end consumers) an important way to rationalize; 2, the introduction of third party logistics, can speed up the velocity of the rich island products, accelerate cash flow distributors, reduce working capital tie distributors, dealers achieve 'zero inventory' , improve dealer efficiency; 3, the introduction of third-party logistics can create rich island furniture fast delivery system, eradication of space with time, the hands of dealers to deliver the goods quickly, thus shortening the delivery time and improve the end-consumer satisfaction; 4, the introduction of third-party logistics can minimize loss of product transport from the root to prevent quality problems caused by transport; 5, the introduction of third-party logistics to help the rich island to achieve from extensive to intensive transport Transport changes in order to effectively reduce logistics costs and dealers, for dealers to earn more profit margin retail sales. "

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2011-4-25