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Butterfly furniture online shopping industry is now three models popular online + offline



It is understood that, at present, China's furniture industry's annual sales of more than 870 billion yuan, and its considerable size and the automotive industry. Household goods and daily lives of consumers, however, the high price of long-term. First, the traditional furniture industry is closely linked with the stores, and stores but also with the real estate market inseparable. With the property market regulation and control policy, the rental store model will be more expensive. Coupled, high management costs, and the distribution of profits among the many aspects of other factors, have led to the traditional furniture store furniture away from the eyes of price and value.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp ........ Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa

In recent years, the momentum of China's very rapid development of electronic commerce, but in the furniture industry, is still in its infancy stage. With the shift in consumer demand, this new sales model, has become under the policy of market regulation should seek the development of the furniture industry to the power mode, which will become a trend in the furniture industry.

In e-commerce market, home prices than traditional stores decreased by 30%, which is how to do it? According to Gao Yang said that "30% of the merchandise online store with ODM, OEM produced, enabling the production cost minimization; more than 60% by mass orders for procurement of goods, squeezing out the middlemen profits bubble, so that significantly reduce procurement costs; networks and can effectively save the virtual exhibition space rent, utilities, labor and other expenses. Therefore, the online store sold lower than the market prices of similar 30% to 50%, this is the store online shopping compared with the most attractive place. " Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table

Main + online sales entities

Furniture market never a lack of consumer demand, the lack of innovative products to attract consumers and creative services. 80,90 become as the emerging post-consumer groups, the development of the furniture industry to meet market demand for diversified and innovative ideas is very important. Furniture e-commerce will become the next new trend of furniture industry, furniture, online shopping market will also become a hotly contested spot.

However, regardless of any business, in the early stages of Internet sales will certainly affect the store's sales. In this regard, music is still used by U.S. furniture online and offline marketing in the form of product differentiation; means to physical stores to display and sell high-priced products and new products, while the low-end products and moved to the old series all online sales . This line can only guarantee the sale of the store, without prejudice, the pioneering e-commerce field.

Main + line electronic display

Electronic mall and physical store Xiaoshou always existed can not be resolved, but the furniture industry e-commerce into a larger trend of the future development of the industry, do not follow the trend, will only make your business become narrower and narrower, and gradually by the market eliminated. As a result, many companies began to try to find a new business model, both successfully opened their own online marketing channels, without affecting the store's sales.

Is there a way that is both balanced physical store sales, but also opened up his own successful sales and marketing channel? Han Phil furniture is such a business model. Products in the same mode, South Korea by Phil brands online store with all the sales model, and on line rental showroom display of products, consumers can shop through to experience the product of interest. This can be avoided because the network of physical store sales and dealer sales.

However, according to the U.S. Lele Gao Yang, CEO of Furniture, said, "Han Phil Taobao furniture mainly depends on the goods, not their own websites. Taobao Mall is just a platform for business use, on Taobao no matter how well That after all, is someone else's site, when the mall constantly bigger, it may be subject to platform limitations, if the idea one day because of irregularities and other reasons, this type of business early efforts will be in vain. "
Online Sales + real feelings

Qu Mei Furniture in part, can solve many problems of furniture e-commerce development, but such a model is not suitable for all brands. Is there a platform that is both centralized online network sales advantages of furniture, but also the maturity and stability of their own furniture sales model? U.S. Lele Furniture is a furniture like online shopping platform.

According to the U.S. Le Furniture to the staff, network marketing is the site selling the mainstream, line the store under the display is to make services more thoughtful. Furniture, consumer staples are present, the Chinese consumers, they are more accustomed to the traditional first to buy the shopping experience. Even if, in the gorgeous pictures on the network, is likely to be false. Therefore, in order to further improve service quality, in the past, Chongqing, Hefei, on the basis of museum experience, an increase of Chengdu museum experience.

For furniture, electronics enterprises, e-commerce course, delicious piece of cake, however, rely solely on consumers to experience the museum to enhance the degree of actual experience, is not enough. E-commerce companies in this field of rapid development, must also address the logistics and distribution, installation services and a series of service problems. Enterprises must be based on the actual situation of their own, to choose their own development path, then no matter what type of furniture e-commerce model, be possible to continue to grow and develop.

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2011-5-18