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The era of high-end home market share gradually to focus on big brands



People's rising income levels, consumption and consumer attitudes are more and more advanced, building materials and furniture market to stay in the market price level before the financial crisis, which led directly to the past, those high-end home improvement, high-end furniture prices lower. The industry believes that the high-end home market is facing a rare opportunity for development, for the average consumer, a high standard of home life is no longer a distant dream.  Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair

Opportunities Unlimited dilemma really gone

October 17, Long hair decoration held "live music Yijia bloom" 2009LOHAS creative space journey time Zhengzhou station activities, attracting many new and old customers come to watch. Activities, the release of the Chinese dragon red hair decorated royal dignity, the United States of free villages, gorgeous palace of France, Italy, classical bloom, such as the five England luxury castle "luxury home life theme."

Long hair decoration Zhengzhou, general manager of Zou Jianfeng said Long hair decorated in golden week after the launch of the event, not only to continue after the home improvement market, the heat eleven, is the call of the market itself dictates. Today, consumers' income levels and their quality are increasing rapidly, the pursuit of comfort, elegance, taste more and more people, as the home improvement industry leading brand of decorative Long hair has always been committed to improving people's quality of life, is a high-end home improvement The most direct and effective way.

U.S. Masters sea nest decorated high-end design center official also told reporters that since the opening of the sea since the Masters, the number of customers, signing amount and turnover has been steadily rising.

51 before this year, Henan earth decorative proposed a "high-end design, selection of construction" business philosophy, and now, the original idea seems to have been a number of alternative high-end home improvement customers widely accepted.
Henan earth decorative sails, chairman, said the original reason for making this concept, the biggest motivation is the design strength of the company's own confidence, but also on consumer psychology increasingly sophisticated consumer confidence.

Henan decoration industry management office, said Li Xiaoli, pick up the economic situation, people quickly pick up consumer confidence, and those who had intended to delay the consumer home improvement plans have changed his mind, will be renovated again put on the agenda, coupled with the building materials market The overall price remained at the level of the economic crisis, which led directly to the previous high-end home improvement program that significantly reduces the cost, to those who have home improvement needs of consumers with an excellent opportunity for the consumer, but also to provide a high-end home improvement market an excellent opportunity for development.

Market share to focus on big brands

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Over the past decade, the domestic furniture industry has made considerable progress. Huari, all friends, Huafeng ... ... the rapid rise of these brands is in fact the people's purchasing power and household living standards are rapidly improving in miniature.

October 30, Meikailong Zhengzhou shopping two stores is about to enter the soft opening stage, a high-end furniture store will be completely dominated. General Manager Jiang Weigang Meikailong Zhengzhou Mall, said that entered a furniture store brands are well-known brand within the industry, which positioning high-end European furniture, will occupy a large proportion of these adjustments are the star based on the market, consumers after a full investigation.

In the past the Golden Week, Oukai Long North Central International Furniture procurement center grand opening of the Central Plains home industry is a major highlight. "Unexpected, surprise!" Festival, the top American brand furniture manufacturers on behalf of Alexandria, told reporters, just enter as a top furniture brands in Henan, the thought that there would be no sales during November, the results eight-day turnover reached several hundred thousand dollars, good market performance of people in more than pleasantly surprised, have lamented the Central Plains consumer acceptance of high-end furniture brand power and spending power.

In fact, the high-end furniture, is not simply reflected in the price, product quality is the core of the competition. When the home store on the presence of the brand's increasing demand for quality, consumer focus has gradually shifted from the practical style, environmental health, etc., when many furniture companies have to invest in updated equipment to improve the design and craftsmanship. Those funds are limited, can not keep up with the pace of market development in small and medium sized furniture companies or barely survive, or helpless restructuring in other industries, high-end furniture market will be further to the well-known brands.

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2011-6-30