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Ability to be innovative by traditional furniture custom furniture, "commercial" high-value



From 08 years due to global financial tsunami, many domestic furniture manufacturers are affected to different degrees, especially in export-oriented enterprises as the most important. This year, it was a lot of innovative furniture companies to achieve rapid development period. Through the realization of product innovation, marketing innovation, market innovation, to achieve a breakthrough and further to obtain more space for development.  Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table  Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table

In recent years, a new domestic market growth is the furniture business and trying to find a new blue ocean key breakthrough. As China's rapid economic development in recent years to offices, hotels, shopping malls as the representative of commercial property increased rapidly, and these properties and put into operation, but also for the expansion of home building materials companies to provide a new market.
Create a custom core competencies

In recent years, benefited from China's rapid economic development, a second-tier cities, commerce, hotel industry also entered the booming period for the office furniture, hotel furniture, the demand for explosive growth. Furniture and furniture of such difference is that the customer is more emphasis on product design, style and whether the items represented the concept of fit, thus special attention to the individual characteristics of the product. In order to take this part of the market segments, emphasizing innovation and service-oriented design for many home business market innovation focus.

Many rely on OEM processing, sample processing for small businesses, although in the 1990s when the market is good to get a lot of orders, but after the beginning of 2000, the fierce competition in the market, often without their own core competencies, Once the market downturn, or more powerful competitors, it can not cope and eventually be eliminated, and others rely on low-cost advantages to compete, can not long survive in this market. Hotel furniture market is large, but not easy to do. Because individual user needs, and compared to the more selective, manufacturers without a corresponding docking system, it is difficult to achieve the standards required by customers.

It is understood, custom furniture for technical ability, performance ability is relatively high, to do this, the design is the foundation. Rely on a strong design team and design-oriented, involved in production control and sales control to go in early to fully understand the premise of customer needs, then guide features products and services to customer requirements, improve and exceed customer originally required standards. Ultimately by selling products in the market to sell into the design, selling services to market.

Home business opportunities are frequent

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Now, the Chinese domestic demand and promote development and transfer of economic restructuring, China's future economic development. According to statistics, China's consumption accounted for less than 40% of GDP in developed countries, the proportion of consumption in GDP is 60 percent, the United States, Western Europe, consumption-GDP ratio is 70%. Industry experts, to develop consumer, but also the carrier, it would surely spawned a series of commercial centers and other large commercial plaza body, then the formation of a large shopping district.

From the real estate market development, with the deepening of urban construction, the core area of ​​business, office atmosphere are maturing, large-scale commercial projects which are developed to provide favorable conditions. Into 2010, China's commercial real estate demand has entered a booming period, especially in Beijing, Shanghai and Guangzhou cities such line is staggering. Including shopping malls, five-star hotel, Grade A office space, including a variety of commercial property, opened in the current wave frequency. The large number of properties related to development and construction also contributed to lower demand for home building materials industry.

It is this background, many home building companies promptly seized the occasion to which shares of the rise of commercial real estate boom. In recent years in the hotel, the sudden emergence of the field of office furniture industry dark horse in Guangzhou China Industries Co., Ltd., for example, the enterprise is a flow, timely changes in the market keen to seize opportunities and grow example.

Guangzhou Hua Shang Co., Ltd. Chairman Deng Jinsheng that the current Chinese furniture industry is maturing, and in the fierce competition in the market turmoil, the trend of survival of the fittest on the rise. Furniture enterprises must continuously improve service level and technical level, to highlight their competitive advantage and achieve growth mode transition. In Deng Jinsheng view, China is still strong in recent years, rapid expansion of the key is to grasp the hotels, office buildings, high-end residential market segments such as the demand for customized products, furniture industry has changed in the past simply by processing, sample processing profitable, successful implementation of the industrial chain integration, enhance profitability, but also became part of the custom market leader second to none.

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2011-6-30