While living in the upper reaches of the real estate market outlook uncertain, and the downstream industry also has a home not a small haven - a number of industry sources, children affected by the macroeconomic impact of household products is not obvious, the market has been relatively stable, but also That is why some of the traditional home businesses also smell children's furniture market opportunities, test the water one after another children's furniture, the supermarkets, have children's furniture area, they have the same aim of this huge potential market.
Market volatility, children's furniture market has stabilized
Why home businesses and stores are so great importance to children's home market? Because children's market presents tremendous opportunities. According to the China Furniture Association, Vice Chairman Zhu Changling, China's 16 years of age have more than 300 million children, about the country's population of 1 / 4. As the parents of the children's room decoration gradually attention, children home market has huge development potential.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp
Currently, the children almost every Chinese family's absolute center, with the growing popularity of parenting education and enhance the knowledge, the Chinese family and even society from an early age only-child autonomy and independence are very attention, children's room is undoubtedly one of the a carrier. Add "no matter how tough the child can not suffer," the traditional concept deeply rooted in Chinese people's minds, so just a little bit of economic strength, will not in the child's expenses in the very save.
On short-term macro-control context, is nothing more than a children's home market less volatile safe haven. Many industry insiders believe that children's furniture is not subject to real estate markets, even if the property market is not good, home decoration industry affected, but the parents of the children's furniture to buy or will buy. In the interview process, we can see this from time to time parents, their own bedroom furniture set is 10,000 yuan Xiangui, but the children's bedroom is equipped with easily two or three million. Moreover, in recent years, children's growth has been more and more people concern for the child to buy a professional children's furniture, this concept has gained. This also makes children's furniture market risk is relatively low.
Sound from the market confirms this. Peng Peng, director of marketing and more like that, although the domestic home market is not very recent boom, but the changes in children's furniture market is not large, which, Hengda Furniture's more like, I love my family, to the white house a few brand development are good, the company this year to meet market growth also launched a special new brand of pineal.
Update the market demand for faster drive
In addition, the age span of children's furniture needs very large groups of 0-18-year-old children can use children's furniture, its purchasing power and from 30-45 years of age have a certain economic strength of consumer groups. Thus, consumer demand for great children's furniture on the one hand, on the other hand, the strength of its consumer group, of course, competition has become an attractive home business cake.
Moreover, ordinary furniture is durable consumer goods, with more than a decade, virtually no problem, but children's furniture is not the same. Chen Suiqing that children grow quickly, infancy, childhood, adolescent furniture needs are different, just a few years may need to be replaced, the replacement frequency of fast naturally bring about greater market opportunities.
Huge market potential, but also attention to children's furniture store to home in this market segment. Currently, JSWB the hippocampus home, high-ranking German-American Center, Meikailong, Club Home, Weijiasi Square and other major mainstream children's furniture store has a sales area. To JSWB, for example, young children at home and abroad mainstream furniture brands have been stationed in Guangzhou JSWB. Pazhou JSWB only have more love, to the white house, dream Love, Xingxingsuo, Walker, another treasure house, prince and princess, the new route, Kale House, Pine Castle Kingdom, Fu Laisha, intelligence and force of about 15 brands operating area of 4,000 square meters, in the furniture business JSWB Pazhou area is almost accounted for a large part.
Sell children's products to parents and children over two off
Although children's home market has great potential, however, wind and water in which to operate but not easy.
Zhu Changling said, compared to children's furniture and general furniture, they are small, but the production process has not been reduced, the production technology, safety and environmental protection has a higher requirement. At the same time, children's furniture production scale must fully consider the child's physical and psychological needs, less sharp corners, pit design, the best products along with the growth of children, the most popular. Thus, children's furniture needs of businesses to invest in more R & D costs, the strength of the company also made a higher demand. Therefore, some no-name brand to enter the adult children's furniture market is often not easy to pass.
More critical is to sell a good children's furniture, you need to please parents, but also to please the children. Chen Suiqing said that currently, most people buy children's furniture, which are by their parents to understand the brand of children's furniture is more professional, more in line with their economic level, selecting a brand, a good general understanding of the preferential margin, the will to bring their own children go to the store to make their own choices. Lay-off, according to Chen Suiqing and good wardrobe Guangzhou Marketing Manager Luoshao Shun, and now sell children's furniture, from the child "if something" almost as much as half.
On the product itself, should children's furniture serves decent, first in the emissions standards, safety standards etc. should be more demanding than adult furniture, more stringent, to get parents to trust and feel comfortable buying; Second, in color and appearance in the child's taste, more importantly, function and design in a more scientific, so as to be embraced by the marketplace.,