Steady growth of furniture consumption bundle trend forecast of China's furniture export advantage
Because solid wood furniture is labor-intensive industries, but also in the production process in noise, dust, mist and harmful gases such as pollution, so, in recent years, the industry in Italy, Germany, Canada, the United States, France and other traditional production and export of power gradually decline.
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From the 1980s onwards, the gradual transfer of the global furniture production, transfer roughly split in two paths.
One is closer to consumers, the relatively cheap labor regions, such as Poland and Mexico. Polish furniture close to Western Europe depend on the geographical advantage, the export proportion of total production accounted for nearly 90%, and 78% of furniture exports into the European Union. Mexico near the United States rely on the geographical advantage in exports of furniture and accessories for 90% of sales to the United States.
Two is to China, Malaysia, Vietnam and other developing countries and, in particular to China. China's furniture export value 2001-2005 CAGR of 30.16%, the export share of global furniture market share from 14.6% in 2003 to 17.21% in 2005. In 2005, China's furniture exports 13.767 billion U.S. dollars, has become the world's largest furniture exporting countries, higher than the second largest furniture exporter in Italy $ 10.897 billion and the third largest furniture exporter to Germany $ 6,195,000,000.
Domestic furniture market has great potential
Furniture into the United States and Europe has long been a stable period of consumption, furniture consumption growth will remain stable. In recent years, European countries there is a trend in furniture consumption, furniture update cycle that is accelerating, which promote the growth of furniture consumption.
For example, as household income changes and lifestyle changes, the life of the European family kitchen was reduced from the previous 20 to 11 years, the U.S. furniture faster updates, an average of four years, will update once, usually with 1 mattress years to replace. Furniture demand in Europe and America will continue to maintain growth and China still has a large furniture manufacturing competitive situation, the future of China's furniture exports will maintain rapid growth. Expected before 2010, average annual growth of 30 percent of Chinese furniture, Chinese furniture exports in 2010 will reach $ 48 billion (Figure 1).
With China's increase in income, housing construction area to accelerate expansion of the hotel and office building area to expand, people's awareness of the brand of furniture, Chinese furniture needs to enter a new stage, the domestic demand potential. China's per capita consumption of less than 100 yuan furniture, far below the world average $ 200 lower level of consumption of wood flooring. With the continued development of China's national economy and real estate industry gold of the arrival of the next decade, the average consumption of Chinese furniture compound annual growth rate of 10%.
The competitive advantage of Chinese furniture manufacturers will be long
As China's presence in the furniture manufacturing advantages, but these advantages will not disappear in the short term, the Chinese furniture exports in the world has a clear competitive advantage. First, the labor cost advantage and skill advantages highlighted. From the furniture industry, the absolute wage workers, China's furniture workers 'basic wage is 4 yuan / hour, while Europe and the United States furniture industry workers' basic wage is $ 12 / hour, even in Mexico, Poland and other countries, workers in furniture industry China is also much higher than the basic wage workers in the furniture industry. In addition, unit labor costs from view, although in recent years, Chinese manufacturing labor costs rising faster, but due to increased mechanization, the Chinese unit labor costs are declining in 2005, unit labor costs equivalent to only 1998. 78%. In addition, China's long history of the furniture manufacturing industry provides a large number of skilled labor. Because they have these skilled workers, so in the face of customers' complex design requirements, companies can not only get more orders, and can reduce design costs, and improving the overall production cost advantage.
Secondly, with the advantages of industrial clusters. In the furniture manufacturing industry, involving logs, sawn timber, wood, metal accessories, plastic and other raw materials and paint, glue, sand paper, packaging materials and other auxiliary. At present China's modern furniture and specialization of industrial clusters has been gradually formed, which enhances the professionalism of Chinese furniture, play the industrial scale advantages. First, the Chinese furniture industry cluster based industrial park with a general form, these large and small industrial parks in different parts together to form a huge industrial base, which is conducive to the furniture industry to respond quickly to market changes, reduce production costs; Second, some regions and enterprises industry segments, such as Guangdong music from the Chinese Furniture Trade, Guangdong Dalingshan the first town of Chinese furniture exports, Dayong Town, Zhongshan, Guangdong, mahogany furniture production base in China's Zhejiang Anji chair industry town, Shandong Ning of China town and other furniture.
In addition, the productivity advantages. Traditional furniture-producing countries in Europe and America, although close to the consumer market, an important advantage, but the lack of flexible working hours system limits the production efficiency; new furniture-producing countries due to lack of well-developed support system limits the production of industrial efficiency. Such as Indonesia's low labor costs, abundant forest resources, the furniture should have a strong competitive advantage, but the furniture is not complete supporting facilities, production equipment is relatively backward, resulting in furniture strict quality control, delivery is not timely, which greatly weakened Indonesia furniture industry's competitiveness.
Metal furniture and furniture parts industry concern
In recent years, China's exports of wooden furniture to maintain a dominant position, while the rapid growth of other types of furniture, especially metal furniture and furniture parts. As the global furniture industry has emerged of the metal, the trend of standardization, the Chinese metal furniture and wooden furniture, wooden furniture is much higher than the growth rate. In 2005, China's furniture exports, wood furniture accounts for 33.83%, accounting for 14.34% of metal furniture, including sofas and other furniture, including accounting for 44.33%. However, the growth rate perspective, 2004, 2005, wooden furniture, growth rates were 29.7%, 26.5%, the lowest growth rate; metal furniture was 40.9%, 42.7%, furniture parts, 43.2%, 43.8%, the highest growth rate .