Furniture industry market downturn in sales is less than half over the same period last year
How the furniture industry, "winter"
Just past National Day holiday, did not let the the furniture industry see as the sales prices of the previous years, even in the property market in the downstream stage last year, also has not been such a downturn in the market prices of the same period. At the same time, even though the businesses to take a substantial promotional and changes in sales strategy, but the market is still not much improvement. Furniture market in such a slump, in which the crux of what? Future, the furniture industry is how to develop? This reporter recently conducted a survey of the home market of the provincial capital.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp
Sales by half over the same period last year
The furniture industry as the season continued to slump into the winter.
Related statistics show the property market this year, "Silver 10" fineness full, however, closely related to the furniture industry and the property market, but it still did not see any signs of recovery. In the morning of Nov. 1, not far from the entrance in Jinan, East Asia, a furniture store, a famous domestic brand of flooring is take care of the new store. The fancy here furniture market size and agglomeration effects, this brand is just another mall move over.
Big brands should not been greatly affected, after all, I did not reduce the level of wages; However some small brands or small businesses, the impact should not be small that we had in stores now Depression, many The brand has chosen Withdraw. "a staff member told reporters.
The reporter learned that the furniture industry, the overall industry downturn
so in the middle and lower reaches of small businesses has long remained in a difficult situation. The sparse crowds in the stores also seem to suggest this. "Now one morning almost no customers, you are seeing it." A doors and windows the sellers told reporters, compared with October last year, the sales volume of less than half, and the price can not sell up, after all, after several discount promotion, price competition has no great significance. "
Market downturn how to protect themselves
Under depressed market prices, many businesses have to face the reality of how to protect themselves. Recently, Beijing introduced furniture TM, the industry seems largely more like a temptation for the current market environment, and can ultimately bring new development opportunities for the furniture industry remains to be seen.
"The mall very few businesses take the trade-in, but this is not representative, the reality for many businesses, difficult to operate a Hou surname merchants told reporters," In the current market environment, the consignment businesses, life even more sad, factory dealers for their own, but also a little better. "
Reporters learned that, in the face of a downturn in the market and the relatively high cost of store rent, some businesses early taken through the online platform to broaden sales channels, but the actual effect, and did not play a fundamental role.
"Individual small furniture sales was okay, and the main face of the young customer base, As for the furniture, as it relates to the convergence of the sales, installation, and supporting other sectors, online sales are not ideal." Related to the industry The source said, "can only say that the future Internet sales should be an essential component, able to account for a certain proportion, but is still in the process of development of the online sales."
Derived from the surplus?
"And many industry, the furniture industry is now in excess of stage, including not only the products, excess capacity, also includes the sale of stores." Said Mr. Han, industry experts, "the threshold is getting lower and lower, homogeneity more and more serious competition, coupled with the impact of the economic environment around the furniture industry feel the pressure is inevitable. "
Interview, Ms. Zhao has eight years of experience in the flooring industry, told reporters that the floor of the high demand, but low technical threshold, eight years ago, the number of manufacturers and now is quite different, and to a large extent, different products the difference is not great.
For many families, the furniture belonging to consumer durables, remove the replacement factors, rarely updated. In view of this, businesses pay more attention to buy a house and get married two furniture closely related family activities. In a year of marriage crowd is relatively balanced premise, the impact of the property market for the furniture industry is particularly obvious. Even so, however, in the case of regulatory policies unchanged, despite the property market turnover rose gradually, but the purpose of the furniture industry, but have not yet felt the positive gradually pick up in the property market.