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Development Road 2011 furniture enterprises to break through the brand to be upgraded



With the reform and opening up, China's rapid economic development, China's furniture since the 20th century, began to recover 80 years, just 20 years, will complete the process of industrialization, from the hands of the workshop into industrial production. Now, China has become a furniture manufacturing country and the exporting countries, rapid development is encouraging. Furniture, professional education has also experienced the same development process, the institutions more, more students, the corresponding master's and doctorates as well from scratch, and the number is rapidly rising. However, in its fast development, the Chinese furniture industry has become increasingly evident shortcomings.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp

Furniture industry abuses

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1. Furniture Kingdom shortage of talent

Chinese furniture 80 years since the 20th century began to recover, just 20 years, will complete the process of industrialization, from the hands of the workshop into industrial production. Now, China has become a furniture manufacturing country and the exporting countries, rapid development is encouraging. Furniture, professional education has also experienced the same development process, the institutions more, more students, the corresponding master's and doctorates as well from scratch, and the number is rapidly rising. However, the quality of training, the ability to meet social needs and level, but the far worse. Even far in the number also can not meet the needs of society. Why is it that such a large market, more than 50,000 furniture companies, more than 500 million practitioners, and professional design and management of R & D only few tens of thousands of people? Associate Professor of Guangdong Shunde Polytechnic Sun Liang disclosed in an article in such a set of data: Chinese furniture enterprises have less than 3,000 designers. Furniture province of Guangdong has more than 6,000 furniture companies, with less than 600 graduating designers. In other words, the average designer is only one of 10 companies. He believes that China's real scarcity of professional furniture designers, the designers of international fame almost no real professional furniture design very few such institutions.

Furniture, lack of personnel issues were deeply concerned about the real thing is nearly two years. Not previously do not need the furniture industry, but a few years ago there is no R & D, design and management talent, business can still operate and make money, this demand due to lack of strong economic driver but did not really stand out. With the full price of raw materials, with the "land shortage", "power shortage" and "labor shortage" and the emergence of the shortage of resources, with the adjustment of export tax rebate rate, with the intense competition of product homogeneity, with the innovation increasing capacity and management capacity stretched, companies have never had felt the pressure and crisis. Want to tight encirclement, inventive, enhance and expand again, but feel powerless. Entrepreneurs are strongly aware of the need talent, you need to research, design, management talent. Demand for talent, is imminent.

2. Cause Analysis

Accommodating large country with over a billion people, extremely rich human resources. One from an educational perspective, a lot of training-related graduates, be chosen to furniture, the lack of talent. Why is this shortage of talent will be ordinary industry? Let us make a simple analysis.Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair ................................ designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

One of the reasons, low pay and poor working environment community.

Furniture, often to the suburbs or the countryside to the factories going, the work environment is poor, pollution, low noise, bright and clean the furniture factory, after all, very few. Is also a university graduate, graduate school, lower wages than other industries. Compared with peers, psychological gap between large and that their value is not directly reflected in the real interests of drivers, the diverted seems to be their only option. As the furniture industry in China's western development, faces the same situation. This situation not only in China, the Asian countries have similar phenomena.

The second reason, innovation power is weak, social demand is low.

Furniture for a large number of small and medium enterprises, the original design is nice. However, once invested heavily in product development and design costs can not obtain the corresponding business value of enterprise can be fatal blow. Therefore, the manufacture of light weight durable design culture lingers. Moreover, the design has not yet formed in our independent intellectual property rights, many companies are out of cost considerations, that instead of the designer hired assume greater cost risk, not as the domestic economy more efficient reproduction furniture stores. So, a few years ago the Chinese furniture industry is almost no original design, multi-copy products in Hong Kong and Europe, or copied in accordance with the boss the right to change the intent of the left, Mill design draftsman at best. In this soil, even if there is the desire and talent of the designers of innovation, they also lack the development of space, can only be bound, to be buried. Can not do long, will be diverted. Now the situation is slightly better, but did not reverse the tide.

The third reason, spring is not the degree Pass, furniture and scientific research into the chicken.

Wood Science and Technology, a state secondary subjects each year, many large state projects, 863 projects, 973 plan, the State Fund for Nature, WWF and other provinces, and furniture in the declaration of the so-called heavyweight class activities, and even find A vest is very difficult, there is not a national issue, "furniture," the words are nowhere to return. After the founding of new China, there will be a 50's furniture design course, to the 80 undergraduate programs have a furniture design, development has been more than 50 years. But in the furniture industry, not a professor took the National Natural Science Foundation projects. Furniture industry is not only not an academic journal, there is no core journals. For scientific research Zaodaolengyu furniture, tasteless, wasteful to discard.

3. Rising demand for talent

The industry believes that with the improvement of living standards, people on the furniture requirements of quality and appearance of the growing diversity of gentrification, personalized. Furniture is no longer a simple household items, art, decorative and ornamental furniture in the proportion is growing. From 1 July 2007, the 13 tariff lines of the furniture export tax rebate rate down 2% again, again, corporate profits shrink furniture, most of the furniture industry is bound to increase value-added products by increasing the competitiveness of their brand, business the desire for original products, making furniture design, R & D positions needs to rise significantly. In recent years, Guangdong Home [What's New Price Unit reviews] with the industry maintained a rapid growth rate, especially in the export situation is inspiring, but the lack of professionals and personnel needs of the obvious contradiction, a business development bottleneck. How the rapid growth of the enterprise, to seize the high ground winning brand, has become the Pearl River Delta furniture business owners are constantly thinking about strategic issues. Currently 80% of the Pearl River Delta over the furniture industry veterans have been clearly recognized, and now the furniture industry to improve their productivity on the key factors and advantages, is no longer the modest price of labor and raw materials, but the human resources development through the design, management, talents in product design, business management and marketing to get the excellent work of the sustainable development of enterprises. According to the Guangdong city of furniture, home marketing center Houjie big labor statistics show that in 2007 demand for furniture career top five job categories are: technology, design, sales, management, and general workers. Craft type jobs which provide Job occupy more than 30% the amount of taxis, design classes provide jobs accounted for 25% of the amount of Job is about. Shanxi Province, the latest statistics show that the talent market, Shanxi Province, the furniture industry at all levels of the talent market demand for talent show gradually increasing momentum. Such personnel include furniture store in the middle and senior management personnel, marketing personnel, logistics personnel.

Dongguan earlier this year held at a furniture executive search, there has been an upsurge of highly paid talent grab. Participants of the dozens of well-known enterprises to provide 60 million annual salary of vice president, director of marketing for the annual salary of 30 million, 20 million annual salary, design director, and many other paying jobs and attracted thousands of job admission professionals. Feedback from the furniture business situation, the annual salary of furniture in the 20-50 million people are the focus of the search will be recruiting staff.

It is understood that the furniture industry is very large demand for talent, the technology is relatively scarce talent. Because a small number of senior personnel, become the object of competition for highly paid. Furniture designer, marketing director and other positions, although the annual salary provided by the enterprise a lot of money, but often hard to find talent. According to a large labor market Houjie the person in charge, compared with the previous two years, the recruitment business has been changed, companies began to attach importance to senior human resources, management type, planning a research and development, sales talent into Recruitment the meat and potatoes. It is hard to find top talent because of some routine jobs will be difficult to meet the recruitment needs of enterprises, many enterprises in the last resort type of service selected the executive search.

4. Ren Fei's story: the experience and skills is the charm

The threshold of talent into the furniture industry, said Gao Bugao, that low is not low. Last year in July from the China Academy of Art graduate industrial design of any flight, a gift company in Shanghai in product design. Job be with her professional counterparts, can either fly or in the job market every weekend wandering. Intention to resume the job in the field, he was flying is written: furniture design. "I always wanted to do furniture design, can not now find a suitable job. Also gave me the two companies offer, can salary was too low, only around 1200, and now this gift design salary of 2,500 yuan." job fair, any hope to fly often come away disappointed discouraged. Although any flying experience in furniture design is not much, but she was in industrial design with rich experience, the University also opened their own studio during the period. Her confusion is the lack of furniture industry designers now say, and she graduated from college students looking for a CLASS A furniture design why is it so hard? Moreover, companies are given the pay is so low in general.

On the one hand, the furniture industry, the lack of personnel, on the other hand, some talent, "Getting Started" has been difficult. So, what kind of furniture industry in the end the lack of people? Also to design, for example, value the skills of both the furniture industry, but also value the experience. But in comparison, more attention to experience. Furniture industry in general do not value education, college is adequate as long as the high school experience and skills to meet the requirements may be accepted; on the professional requirements do not seem harsh, furniture design, interior design, industrial design can design specialty . Furniture industry in the recruitment of such pragmatism with the development of the domestic furniture industry, relating to the history. Many of the domestic furniture industry designers are growing up from the skilled workers, some in charge of the workshop process from start to gradually grow into loft master. There are also many from the arts, computers, construction and other industries to switch from, less than two percent of designers are majors in college.

In addition, the original capacity is also designed many furniture companies are valued jobs. Designer original designs, unique design style and philosophy and a deep understanding of the furniture market, is that these companies are willing to spend big money to attract an important reason for the designer. Of course, the designs have a commercial value, can provide a huge return, that is the perfect combination of art and utilitarian. To the designer of this level, usually in monthly salary of 6,000 yuan or more, and reaction products in the market according to the corresponding reward. But to achieve these requirements, designers need to spend 5 years or longer to hone, fresh graduates is difficult to match.

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2011-5-10