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The impact of market regulation furniture industry brand competition



Downstream of the property market in early New Deal for the home industry a false alarm, most industry insiders believe that market regulation of the domestic industry, the impact will be confirmed later this year, home market structure will be further adjustments to the domestic industry will enter the brand focused on stage Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

Furniture industry into the era of brand competition

"Over the years, more home brands dominate the market by the quality and design." Shenzhen Furniture Trade Association, said Albert Wong, the furniture brand due to lack of marketing to consumers is difficult to judge. In addition, enterprises scattered brands are the domestic industry, the market structure adjustment is inevitable, home industry in the coming era of brand. This stems from the brand awareness of consumers at home, getting attention for the product brand preference in the long run, more and more marketing focus to the brand of small brands have a crowding-out effect.

"Now the furniture industry usher in an age of branding, corporate-oriented brand, and more media attention to the terminal, this area can promote themselves to improve quality, consumers can purchase to environmentally safe products; the one hand, consumers can contact More knowledge of furniture, easy to compare and choose a rational purchase. "Huang Albert said.

Albert Huang predicted that the "big green" furniture concept will gradually become mainstream, a lot of brands too much emphasis on solid wood furniture, highlighting its green performance, but fewer and fewer global timber resources, therefore, caution the natural wood, plywood and more considered, thin wood, furniture, sustainable development can be achieved. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair ................................ designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

Products increasingly specialized, detailed oriented

Furniture products on the market over the past relatively simple, furniture accounted for "half." With the rapid development of the market and rising consumer demand, the furniture market is gradually moving towards specialization and standardization. Reporter visited the market understand that the furniture can be divided into furniture, wood furniture, metal furniture, upholstered furniture, children furniture, custom furniture and other categories, many businesses are integrated brand furniture furniture stores, furniture and more complete type.

More than ten years in the furniture industry, Mr. Wang told reporters, furniture and detailed classification of the reason why more and more specialized, mainly because modern manufacturing industry as a whole has been achieved, production and marketing teams continue to expand, the cost of production increases, and the market increasing brand market share is constantly divided, sales radius reduced accordingly. Faced with this bottleneck, enterprise development, you can only select the expansion - to increase investment in product lines, product lines long, the surface of a wider choice of dealers, and the manufacturers, merchants terms are favorable.

In addition, many people are seeking quality home furniture products, the more detailed classification of the more professional, the greater the consumer's choice, different style, different material, different sizes, different types of furniture, will benefit consumers grasp the size, color and style.

The depth of competition into the era of home market

Meet basic needs as a sunrise industry, home industry, department stores and appliance stores are hard to reach areas of the home extension. Looking at the recent home market, home + bank, home + home appliances, home + department ... ... a new cooperation model after another. Home market is clearly into the "depth of competition" era.

Recently, Macalline, actually home, Jimei and other stores, household goods have occupied the place. Hood, stove and other kitchen appliances and home of the dividing line is not very clear. Museum for a home life Jimei Liu told reporters that domestic consumers shopping capability to rapidly increase, more and more people on the high quality of life is full of yearning, the traditional kitchen no longer meets the needs of their home life, home industry, as the potential buried treasure, always inadvertently dug up, to bring surprises. In 2011, the competition at home from the store to compete for the depth of the surface of a new era of competition.

"Brand competition, the next few years, China will become an important means of competition in the furniture industry." Dual-Zhang Hu, general manager of all furniture sales, said. With the improvement of living standards, quality of home have become increasingly demanding, businesses have begun in the "brand" direction.

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2011-5-18