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Foreign companies are fighting join the fray sheet reburning furniture market



With the recent rapid development of China's furniture industry, increasing the amount of wood board, sheet metal competition has become particularly intense. In addition to the domestic producers outside the board, foreign competitors have joined the battle group, a time fast, and 'Union' side by side. Manufacturers the choice of the plate sometimes becomes confused; and when the majority of consumers do not face selective professional broader, environmental classification standard range of sheet metal market, but also smoke and mirrors.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

Upstream: raw material prices, may reduce the advantages of domestic plate
Reporter from the plate and some manufacturers of furniture, flooring company learned that the recent increase domestic plate prices are invariably, or about 10-40 percent range.

Lushuihe As the plate, one of the largest production and sales, the trend was also seen as the vane sheet metal industry. Recently, a reporter from the manufacturers understand that the relevant person in charge, the tide is Lushuihe sheet prices, enterprises will be fine-tuning at the end of the price and the price in 2011 will be a dramatic adjustment. As prices rose as the amount of charge that has not been established, domestic prices go up according to the criteria to determine. In addition, a giant man-made sheet of domestic, head of the ADB Panel, said in an interview, by the chemical raw materials, timber, water oil and coal prices and the impact of RMB appreciation, the ADB board will raise the price, 'or to increase per cubic 50-100 yuan range '.

EGGER, Oude Sen, Dresdner and other brands use the domestic furniture industry is a major importer of plate, in the domestic market enjoy a certain reputation. Recent rumors also frequently import price sheet ear. But at the same time, an imported plate, one of Union Leader, told reporters in an interview said, 'While the import price sheet also, but we can on behalf of the League centralized purchasing directly from the factory, just like at the focus network buy all kinds of activities, because consumers will buy so large a discount, and because the direct purchase of the factory, eliminating a large number of intermediate links, which will give consumers some of the profits, so this new form the way the collective purchase of foreign plates , with unparalleled price-performance advantage. '

Middle: Finished spread, or that promote market 're shuffle'

Subsequently, the reporter arrived at the East Fourth Ring Macalline stores to ordinary consumers who, on the market to domestic and imported plates were made of the same specifications, the prices of different brands of furniture, a lot survey. To a 150cm × 45cm × 45cm TV cabinet full plate, for example, several major brands of furniture with the money, imported and domestic plate price difference plate space 600 to 1000 yuan; and base the price on the TV board material imports Cabinet in 2000 yuan, domestic board in 1000 yuan. Although this is presented on the surface, appears to double the price of the finished appearance of height, but with the recent rise of domestic prices of raw materials, and to some extent Jicai way to restrict imports of raw materials will gain in space, so not hard to guess, a new round of 'domestic' and 'import' plate battle for market share will slowly begin.

As sales director of Beijing hundred furniture Po Tsai Wan once said, 'Now, consumers rising demand for environmental protection, several commonly used resin imported sheet, first and protecting the environment, and many of the domestic plate synthetic rubber used in high formaldehyde content. 'Imports of plate = high quality + high environmental protection, which was previously identified through the domestic furniture market, meaning, and now, this equation may have to add a right-hand side: the' not too high price '. As a result, the Chinese furniture market on the competitive situation facing a new pattern may be 're-shuffling'.

Consumer: Environmental rating charming eyes, who checks imported sheet

Based on the above analysis, although the market impact of various factors, plate furniture dealer or would favor more attention to the import descent attractive plates, further broken down into raw materials markets.Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

But the 'upstream' and 'downstream' market industry chain is undoubtedly the most fundamental purpose of competition to the broader consumer market space. But the number of selected furniture in the home town of consumers have expressed an interview this view: Listen imports of plate nicely, but not so much a unified level of environmental protection, there is that 'F4-star', there said, 'E0-level', more say, 'Super E0-class', and in the end which is more environmentally friendly? Is the business of publicity or national standards can be identified?

Journalists in the city around the turn of furniture found in addition to the environmental classification of consumers generally reflect the phenomenon of chaos, there are test reports issued by businesses not standard issue. Oude Sen alliance with several companies that have indicated that the store is not test report issued by the board, to consumers and agents to contact their own. The only one of the league issued a declaration businessmen, exporters indicated Oude Sen is not propaganda sheet in the 'German' one. An industry source told reporters: 'Oude Sen plate should have three origin, but only the quality of Germany recognized the best. 'Moreover, a number of brands in the test report, the reporter saw the removal of Agnes sheet marked' sampling persons' words, and other imports, such as Dresdner plate to plate is marked 'submission by' words. 'Sampling' and 'censorship' is clearly identified for consumers in terms of quality sheets, cost far different.

According to the Chinese building materials environmental reporter then rated the national building materials testing center authority to ask the experts, at present, based upon the classification standard for the domestic plate 'GB 18580-2001 execution, test report issued by the highest level of environmental standards E1 , that is consistent with the release of formaldehyde per liter �1.5mg, As some publicity E0 business class standards, is in a very individual product identification, such as the Olympic project can occasionally be useful only when the standard is released per liter formaldehyde content of �0.5mg. Therefore, whether Oude Sen, Dresdner advertised 'F four-star', or what 'Super E0-level', all the publicity stunts and the icing on the cake business so that consumers pay for environmental protection reasons. Meanwhile, a group from across the quarantine inspection agency of the official figures are deeply worrying: 'this year from 2 to 6 months, the national inspection and quarantine department of the imported wood products for formaldehyde sampling of hazardous substances, failure rate as high as 31.2% a record high. '

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2011-6-8